CONTENT EXAMPLES

BUT FIRST, A FEW THOUGHTS ON CONTENT AND HOW TO USE IT TO GROW YOUR BUSINESS

SaaS business owners already know that subscription renewals are everything in this business model.


The successful acquisition of enterprise clients means they are now obligated to keep them happy so they'll keep renewing year after year and buying more.  


But how? 


This is where I come in!

 

I always keep in mind: 


Happy Clients = Subscription Renewals

Subscription Renewals = Customer Retention

Customer Retention = Profitability

Profitability = Happy SaaS Business Owner


Each of these areas needs content. 


Before I create content I make it my top priority to understand your business, your product, your ideal client and your goals. 


Once I understand this, I create content accordingly. 



There are many areas of content creation to have a successful client success experience and each requires a different approach. 


Areas include but are not limited to: 

       

  • A Positive Onboarding and Implementation Experience


  • Equipping your Support team adequately


  • Client Relationship Strategies


  • The importance of Partnering with internal teams to fully support the account


  • Monitoring the Account's Health and finding new revenue opportunities


  • Effective management of software upgrades


  • Ongoing training especially after software upgrades


The ultimate goal is for clients to have a stellar client experience so renewing and buying more is no brainer!

 

This is by no means a comprehensive list, however based on my previous experience I have created content such as:


  1.  The "Client Handover Questionnaire" which is included in the case study below.
  2. A software upgrade checklist - an example of documentation.
  3. A how to training video - to help junior system admins.


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CONTENT EXAMPLE - CLIENT HANDOVER QUESTIONNAIRE

The Challenge: How to successfully transition clients to a new Account Manager


Case Study - Strategic Account Management - Client Handover (pdf)

Download

CONTENT EXAMPLE- UPGRADE CHECKLIST

The Challenge: No documentation to follow to ensure a smooth upgrade experience for the client 

Upgrade Checklist - Phase II (pdf)

Download

CONTENT - TRAINING VIDEO

The challenge: Teaching new junior system admins how to connect TVs in a call center to the network in order to broadcast call center news